Criteocriteo.com
Criteo's API program shows strong foundations in documentation discovery and schema design, but partner onboarding and agent usability are materially at risk. Partners and their AI agents currently lack runnable examples, a sandbox, and a quickstart path — meaning integration requires guesswork and direct support rather than self-serve success.
API DesignA clean, typed, well-governed API contract agents can reason about3 pass1 warn1 fail84A
| Signal | Points | Findings | Rationale | |
|---|---|---|---|---|
| pass | Machine-readable, versioned contractvia spec | 25/25 | API versioning documented in the docs site at https://developers.criteo.com/criteo-apis/docs/versioning-policy. Investigated: spec 100%, docs 100%. | A current OpenAPI version with a declared versioning scheme lets agents reason about the contract. |
| pass | Auth declared & discoverablevia docs | 25/25 | Authentication required (global or on every operation). Investigated: docs 100%, spec 50%, wellknown 0%. | Agents can only authenticate when auth is declared, scoped, and discoverable. |
| warn | Schema coverage & depthvia spec | 16.7/25 | 93% of operations have documented schemas (target 95%+). Investigated: spec 67%. | Typed, complete request/response schemas are what make agent function-calling possible. |
| pass | Security & governance hygienevia spec | 15/15 | No credential-shaped strings detected in spec. Investigated: spec 100%, wellknown 100%. | No leaked secrets, no critical lint violations, no OWASP API Top-10 spec smells, and a published vulnerability-disclosure channel. |
| fail | Example coveragevia spec | 0/10 | 0% example coverage. Investigated: spec 0%, docs 0%. | Examples carry shape semantics schemas under-specify — for humans and agents alike. |
Developer ExperienceThe context both developers and agents need to integrate fast — onboarding, code samples, complete descriptions and worked examples3 pass0 warn2 fail66C
| Signal | Points | Findings | Rationale | |
|---|---|---|---|---|
| pass | Self-service developer portalvia docs | 29/29 | Self-service signup at https://www.criteo.com/talk-to-an-expert/; no free tier or sandbox language detected. Investigated: docs 100%. | Self-serve key/account creation is the fast first call for partners, with no sales gate. |
| pass | Description completenessvia spec | 15/15 | 99% of operations + parameters have substantive descriptions. Investigated: spec 100%. | Complete descriptions are the context humans and agents need to use endpoints. |
| pass | Changelog publishedvia spec | 13/13 | changelog documented in the docs site at https://developers.criteo.com/marketing-solutions/changelog/changelog. Investigated: spec 100%, docs 100%, sdk 100%. | A published changelog lets partners track changes without surprise. |
| fail | Quickstart presentvia docs | 0/25 | No quickstart/getting-started page found at the conventional paths. Investigated: docs 0%. | A quickstart is the fastest path from landing page to first successful call. |
| fail | Code samples in docsvia docs | 0/18 | No detectable code samples across 20 sampled docs pages. Investigated: docs 0%. | Multi-language samples shorten time-to-first-call. |
Agent DiscoveryPartners and their agents can find your APIs — llms.txt, registries, crawlable and reachable docs3 pass1 warn0 fail93A+
| Signal | Points | Findings | Rationale | |
|---|---|---|---|---|
| pass | Docs reachable, not hard auth-gatedvia docs | 30/30 | All 50 sampled pages are publicly accessible. Investigated: docs 100%. | Agents can only index and fetch docs they can reach — past auth gates and over correct HTTP semantics. |
| pass | Registry & SDK presencevia docs | 28/28 | Indexed on Context7 (websites/developers_criteo_marketing-solutions, 1201 snippets). Investigated: docs 100%, sdk 100%, cli 0%. | Listing in MCP registries and publishing SDKs puts the API where agents and their tooling look. |
| warn | llms.txt present, valid & comprehensivevia docs | 22.5/30 | llms.txt covers 194/2500 sitemap doc pages (8%); 2306 missing. Investigated: docs 75%. | A valid, comprehensive llms.txt is the machine-readable entry point for agents. |
| pass | Crawlable / AEOvia wellknown | 12/12 | Docs paths crawlable by all monitored AI agents. Investigated: wellknown 100%. | Bots allowed plus a fresh sitemap make docs findable by agent crawlers. |
Agent UnderstandingAgents can correctly interpret your APIs — machine-readable errors, consistent descriptions, structured data, parseable docs3 pass1 warn1 fail90A+
| Signal | Points | Findings | Rationale | |
|---|---|---|---|---|
| pass | Machine-readable errors (RFC 9457)via spec | 28/28 | error codes documented in the docs site at https://developers.criteo.com/criteo-apis/docs/api-error-codes. Investigated: spec 100%, docs 100%. | RFC 9457 problem details and a documented error-code inventory let agents parse failures without burning tokens. |
| pass | Operation purpose clarityvia spec | 25/25 | 100% of operations have a clear summary + operationId an agent can select on. Investigated: spec 100%. | Agents select the right endpoint from its summary + operationId; clear, named operations make tool-selection reliable — the strongest driver of correct tool choice. |
| warn | Agent-navigable, token-efficient docsvia docs | 20.9/22 | 9 of 50 pages have minor content differences between markdown and HTML. Investigated: docs 95%. | Server-rendered, clean, small-footprint docs are what an agent can cheaply fetch and parse correctly. |
| pass | Docs structured datavia docs | 8/8 | JSON-LD Article markup on 18/18 assessed pages (100%) with dateModified present. Investigated: docs 100%. | Structured data (JSON-LD/schema.org) on docs pages gives agents an unambiguous parse target and is what answer engines cite. Detected on the JS-rendered head (Firecrawl) for a bounded page budget, so JS-injected JSON-LD is now caught; pages we can't render are excluded rather than failed. |
| fail | Agent instructions file (AGENTS.md)via wellknown | 0/10 | No AGENTS.md at the site root or /.well-known/. Investigated: wellknown 0%. | An AGENTS.md gives coding agents explicit setup, auth, and usage instructions to interpret and operate the API — beyond llms.txt's link index. |
| na | Description consistency across surfaces | —/7 | Only 1 surface description(s) with ≥6 tokens available; need at least 2 to compare. | Every surface tells the same story about what the product is. |
Agent UsabilityAgents have the context to use your APIs reliably, not just find them2 pass0 warn3 fail58D
| Signal | Points | Findings | Rationale | |
|---|---|---|---|---|
| pass | Rate-limit signalingvia spec | 22/22 | rate-limit behavior documented in the docs site at https://developers.criteo.com/retail-media/v2026.07/reference/analytics/2026-07retail-mediareportsattributed-transactions. Investigated: spec 100%, docs 100%. | Machine-readable rate-limit headers let agents throttle adaptively. |
| pass | Pagination documented & consistentvia spec | 22/22 | Pagination params detected on 15 list endpoint(s). Investigated: spec 100%, docs 100%. | Consistent, documented pagination lets agents traverse collections. |
| fail | Idempotency documentedvia spec | 0/27 | 0% of mutating operations document idempotency. Investigated: spec 0%, docs 0%. | Documented idempotency lets agents retry safely. |
| fail | Sandbox separationvia spec | 0/20 | No sandbox/test server declared across 1 server entries; no test-key prefixes documented. Investigated: spec 0%, docs 0%. | An isolated environment lets agents exercise destructive operations safely. |
| fail | Runnable collection with test scriptsvia platform | 0/9 | No public Postman workspace discovered for the org. Investigated: platform 0%. | A public, maintained collection with assertions is runnable truth agents validate against. |
Resources Discovered
The public resources we found for Criteo — the evidence behind the score. All discovered from public sources; nothing here requires access to your systems.
| Agent hints | Context7 (1,201) |
|---|---|
| APIs analyzed | 1 — Criteo API |