Enrich leads from Typeform responses with Clearbit and add the information to Airtable
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📌 Overview
Transform your lead generation process by automatically enriching form submissions with valuable company data. This template creates a seamless workflow between Typeform, Clearbit, and Airtable that captures form responses, enhances them with detailed business intelligence from Clearbit, and stores everything in a structured Airtable database. Eliminate manual research, reduce data entry time, and ensure your sales team always has comprehensive company information at their fingertips while preventing duplicate entries. Use this as-is or modify it to filter leads, deduplicate entries, or trigger follow-up actions in other APIs like HubSpot or Slack.
🛠 How does the Typeform, Clearbit, and Airtable integration template work?
This template uses Postman Flows to connect these platforms to:
Poll the Typeform API for new form submissions
Extract the company name from the form response
Find the company domain by name for enrichment
Retrieve comprehensive company information from Clearbit's API
Verify the Typeform response is newer than existing Airtable records
Create a new enriched record in your Airtable base with the complete company profile
(Optional) Automate the process to trigger instantly with each new form submission
⚙️ How to use the template
Follow these steps to set up your integration in Postman:
Set up API access:
Typeform: Set up API access and obtain your form ID
Clearbit: Generate an API key from your Clearbit account
Airtable: Create an API key from your Airtable account settings
Configure your Airtable base:
Create or access an Airtable base for storing enriched lead data
Ensure your table has fields to store both Typeform responses and Clearbit enrichment data
Set up appropriate field types (text, number, email, etc.) to match your data structure
Set up environment variables in Postman:
Store your Typeform webhook URL, Clearbit API key, and Airtable API key
Define your Airtable base ID and table name for data storage
Configure any additional parameters needed for your specific implementation
Test and activate:
Run a test submission through your Typeform to verify the complete workflow
Monitor the results in your Airtable base to confirm accurate data enrichment
Run the flow whenever you want to update your Airtable with Typeform data
(Optional) Configure an external integration to trigger the flow automatically
🚀 Get started in seconds
Fork this template, connect your Typeform, Clearbit, and Airtable accounts, and start enriching your leads today. With minimal setup and maximum flexibility, you can create a powerful lead enrichment system that delivers comprehensive contact information directly to your database without manual intervention.
Frequently asked questions
What is Postman Flows?
Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.
How is this different from Zapier?
Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.
Can I use Flows with internal APIs or microservices?
Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.
Do I need to know how to code to use Flows?
No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.
Can I run this Flow automatically?
You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.
How do I test a Flow before using it in production?
You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.
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