Send new Webflow submissions to HubSpot forms (API integration)
Instantly connect HubSpot and Webflow with pre‑built templates using Postman Flows.
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Overview
Send new Webflow form submissions directly to HubSpot forms using this automation template. Ideal for marketing teams using HubSpot’s native form workflows, this integration allows you to capture leads from Webflow pages and trigger existing HubSpot automations—no copy-pasting or third-party sync tools required.
How does the Webflow and HubSpot forms integration work?
This template uses Postman Flows to:
Detect new Webflow form submissions via the Webflow API
Format and send the data into a specified HubSpot form
Leverage HubSpot’s built-in workflows and contact routing without manual setup
Maintain consistency across data capture and CRM automation
How to use the template
Set up authentication for both services
Webflow: Generate an API token from your Webflow project settings
Store variables in Postman
Add your authentication tokens and Webflow form ID as environment variables
Configure the flow
Attach your environment to each Send Request block
Run the flow with test data to confirm the integration
Use Postman’s debugger to inspect API responses and field mappings
(Optional) Automate it
Schedule the flow or plug into a broader workflow for lead capture
Get started in seconds
Fork this template, link your Webflow form to your HubSpot form, and automate your lead capture pipeline. Perfect for marketers and developers who want to centralize lead intake and trigger CRM workflows with zero friction.
Frequently asked questions
What is Postman Flows?
Postman Flows is a visual tool for building API workflows. You can connect APIs, services, and data in a drag-and-drop interface—without writing code. It’s built for developers and technical teams who want flexibility and control over how APIs interact.
How is this different from Zapier?
Zapier is great for automating popular SaaS tools. Postman Flows is API-first—it gives you complete control over request structure, data transformations, and logic. You can use it to orchestrate internal APIs, chain service calls, and go beyond the limitations of most no-code tools.
Can I use Flows with internal APIs or microservices?
Yes. Because Flows are built on top of Postman’s core platform, you can connect to internal APIs, services behind a firewall, or staging environments—just like you would with any Postman request. It’s ideal for platform teams and service orchestration.
Do I need to know how to code to use Flows?
No coding required—but if you’re comfortable with APIs and how requests are structured, you’ll feel right at home. Flows lets you visually define logic, pass data between steps, and build useful workflows without writing scripts.
Can I run this Flow automatically?
You can trigger Flows manually or on a schedule using Postman Monitors. Programmatic triggers like webhooks or Postman’s public API aren’t supported yet, but they’re on the roadmap.
How do I test a Flow before using it in production?
You can run Flows interactively in your browser. Use test environments to simulate different conditions, inspect step-by-step output, and refine your logic before going live.
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